Saturday, December 28, 2019

The Down Fall of Rose Williams and Blanche DuBois

Tennessee Williams is known to be a Southern playwright of American drama. Williams knew how to show haunting elements like psychological drama, loneliness, and inexcusable violence in his plays. Critics say Williams often depicted women who were suffering from critical downfalls due to his sister Rose Williams. Rose was always fighting with a mental health condition known as schizophrenia all her life. The character Laura in The Glass Menagerie is always compared to Rose, because they were both socially awkward and very quiet girls. This may be true, but one can look at Blanche DuBois from A Street Car Named Desire shadows his sister’s life and characteristics more than Laura did. In the obituary of Rose Williams that was written by†¦show more content†¦During a party when Rose was twenty-six, Williams went off on her by saying, â€Å"I hate the sight of your ugly old face† (Hoare)! Rose’s illness made her become delusional and a compulsive liar. This disgusted Williams for this was not the sister he knew. Williams never really understood his sister’s illness. Rose’s schizophrenia only got worse as time went on. Finally, her parents felt she was not fit for society in her state. Rose was taken to the State Hospital in Farmington where doctors performed a bilateral prefrontal lobotomy. Tennessee Williams regrets to not stopping the lobotomy, because his sister was never the same again and never recovered. Due to the regret, Williams financed his sister’s private care until his death in 1983. Even though the siblings had a very dysfunctional relationship; Tennessee shows the haunting and suffering he felt in his plays due to his sister’s illness. Williams first introduces Blanche DuBois in the play with the following description, â€Å"She is daintily dressed in a white suit with a fluffy bodice, necklace and earrings of pearl, white gloves and hat, looking as if she were arriving at a summer tea or co cktail party† (Williams 15). This description depicts Blanche as a high society woman and could do better than living in New Orleans. Blanche is only putting on airs from this description. This means that she is faking her higher class status; in reality what she is wearing isShow MoreRelatedMarginalation Of Women In Tennessee WilliamsA Streetcar Named Desire1150 Words   |  5 Pagesin the play treat them as they should be treated, and see them as nothing more than a housemaker and a child bearer. Also, it is made prominently clear by Williams that no woman would be able to survive without a man at that time. However, at some occasions, Williams portrays that women can prove to be challenging if undermined. Blanche Dubois is an epitome of this portrayal of women in the 1940s. She’s portrayed as a character who is running away from her past, whilst still dragging it with herRead MoreThe American Dream in The Great Gatsby by F. Scott Fitzgerald and A Streetcar Named Desire by Tennessee Williams1222 Words   |  5 Pagessuccess and prosperity throughout life. When it comes to the American dream, a significant part is the quest for money. As shown in classic American Literature such as The Great Gatsby by F. Scott Fitzgerald and A Streetcar Named Desire by Tennessee Williams, the influence of money plays an important role throughout both novels. There are characters in both books that use money as a way of representing what their morals and values are. The decline of the American Dream is evident in both novels consideringRead MoreA Streetcar Named Desire Essay1322 Words   |  6 PagesA Streetcar Named Desire Tennessee Williams was born as Thomas Lanier Williams on March 26, 1911, in Columbus, Mississippi. He is the son of Cornelius Coffin Williams and Edwina Dakin Williams. As he grew up, he heard stories about the volunteer work of his father as well as the forty-five men his mother dated before she finally decided to settle down (Forman 1). His parents separated in 1909 before his older sister Rose was born. The separation was caused by Cornelius’ problems with womanizingRead More Comparing Tennessee William’s Life and Streetcar Named Desire and Glass Menagerie1551 Words   |  7 PagesStreetcar Named Desire and Glass Menagerie  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   Tennessee Williams is one of the greatest American playwrights. He was constantly shocking audiences with themes such as homosexuality, drug addictions, and rape. He broke free from taboos on such subjects, paving the way for future playwrights. He also was a very good writer. One of the things he is famous for is his dialogue, which is very poetic. Williams wrote about his life. The Glass Menagerie is a very autobiographical playRead MoreEssay on Feminism Taken to Extremes in A Streetcar Named Misogyny4717 Words   |  19 Pagesclassic authors have provided us with the most nonsensical interpretations of these authors texts. A case in point is that of Kathleen Margaret Lants interpretation of Tennessee Williams A Streetcar Named Desire  in her essay entitled A Streetcar Named Misogyny. Throughout the essay, she continually misreads Williams intention, which of course causes her to misunderstand the play itself. Claiming that the play has proved vexing to audiences, directors, actors, readers, and critics (Lant 227)Read MoreTennessee Williams A Streetcar Named Desire2099 Words   |  9 PagesViolence In Tennessee Williams’ A Streetcar Named Desire † And so it was I entered the broken world To trace the visionary company of love, its voice An instant in the wind (I know not whither hurled) But not for long to hold each desperate choice The Broken Tower by Hart Crane. The play starts with this quote describing a lot about the play its theme ‘the search of true love’ and as the title of the play itself says ‘desire’. Tennessee Williams was born Thomas Lanier Williams on March 26, 1914Read MoreTennessee Williams : Understanding A Namesake3723 Words   |  15 PagesTennessee Williams: Understanding a Namesake By Tennessee Mills December 16, 2014 Introduction â€Å"As an artist I seem weak and muddled today.† When I chose this topic, I thought I knew what I was going to get out of the process. I outlined my objectives, and themes, and research, and it was going to be a very straight forward exploration. This of course, like so many re-search pursuits, did not end up being the case. Instead, I found it to be far more frustratingRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesearrings and a mortgaged house. Although Lawrence was founded by abolitionists, when young Langston lived there with his grandmother, racial segregation had come to divide its citizens. Langston had no playmates because Mary Langston lived in a run-down, white neighborhood. He was afraid to leave his yard, where he was safe from rowdy white boys who chased and teased him about the second hand clothes and cast-off womens shoes that he wore. Langston spent many hours sitting on a stool beside hisRead MoreLibrary Management204752 Words   |  820 PagesSolutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions Management Frances C. Wilkinson and Linda K. Lewis Organization of Information, Second Edition Arlene G. Taylor The School Library Media Manager, Third Edition Blanche Woolls Basic Research Methods for Librarians Ronald R. Powell and Lynn Silipigni Connoway Library of Congress Subject Headings: Principles and Application, Fourth Edition Lois Mai Chan Developing Library and Information Center Collections, Fifth Edition

Friday, December 20, 2019

Personal Experience with Alcoholics Anonymous - 3334 Words

It begins like all the other meeting. â€Å"Hi, my name is...and I am an addict.† I’ve lost count for how many first names I have come to associate with addiction. Alcoholics Anonymous (AA)? Check. Narcotics Anonymous (NA)? Been there, done that. This being the first time I have ever encountered self identified sex addicts. How does this addiction differ from the addictions I have come to know and claim as my own? In a diagnosis of this particular addiction, there must be some form of cohesion. The answer lays in the biological and physiological factors that surround this addiction. These central ideas have lead to examining the conversation surrounding sex addiction and what this conversation has to say. Will a consensus exist for an addiction, that to me, seems harder to â€Å"prove† or identify as some other forms of addiction. The literature seems varied and with no central consensus seems to exists, which makes for a fascinating research topic. Prior to vent uring into the depth of sexual addiction, defining addiction seems like a logical step. Working through various dictionary definitions and real world applications, a working definition of addiction; a repeated and continuos behavior demonstrated despite negative outcomes (Hyman 1994). Behaviors that can also be a result of one or more neurological impairments (Hyman, 1994). Symptoms of addiction include and/or limited or impaired control over substances (in the case of substance addiction) or behavior, preoccupation, worry,Show MoreRelatedHistory Of Organization : Alcoholics Anonymous ( A.a )1691 Words   |  7 PagesHistory of Organization Alcoholics Anonymous (A.A.) was founded in 1935 by Bill Wilson and Dr. Bob Smith in Akron, Ohio, and is a spiritual based organization with the sole purpose â€Å"to stay sober and help other alcoholics achieve sobriety† threw fellowship. Alcoholic Anonymous (A.A.) foundation is built on a 12 step program that involves taking 12 step that will guarantee your sobriety (according to A.A.) because you start the 12 steps but you never end, it is designed for you to consistently workRead MoreMeeting : Buckeye Easy Dose It1112 Words   |  5 PagesEasy Dose It Alcoholics Anonymous can help individuals struggling with substance abuse. Low self-esteem in a person has been implicated in the development of alcohol use disorder, and relapse (Donovan, Ingalsbe, Benbow, Daley, 2013). In this report, I will discuss her experience of visiting an Alcoholics Anonymous (AA) meeting at Buckeye Easy Does It (BEDI). I will also present the topic of the meeting, her reaction to the topic, how 12-step can help. The barriers one might experience at the meetingRead MoreAlcoholism and Alcoholics Anonymous1851 Words   |  7 Pagesï » ¿Alcoholics Anonymous Introduction Alcoholics Anonymous is a community of men and women who put across their experiences with alcohol and who support each-other in recovering from the critical conditions that the substance brought them in. In order to become a member, a person only needs to stop drinking, as there are no fees associated with the institution: it is a self-supporting group using its own contributions to function. A.A. is not related to any religious or political ideology, organizationRead MoreAn Anonymous Group For My Understanding Group Dynamics Project1492 Words   |  6 Pages I chose to visit an Alcoholics Anonymous group for my Understanding Group Dynamics project. I went on March 20th 2016, to an open discussion group titled Pass it On Group for Beginners that are Living Sober. 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I decided I wanted to visit an Alcoholics Anonymous group meeting in my localRead MoreAlcoholics Anonymous An Open Meeting1188 Words   |  5 PagesAlcoholics Anonymous an Open Meeting Dominique Steinburg describes mutual aid as a process through which people develop collaborative, supportive, and trustworthy relationships; identify and use existing strengths and/or to develop new ones; and work together toward individual and/or collective psychosocial goals. (Steinburg, 2010) Alcoholics Anonymous is mutual aid group that supports individuals in their recovery from alcohol dependence. Established in the mid 1930’s, Alcoholics Anonymous wasRead More12-Step Research Paper1506 Words   |  7 Pagesnearly all recovery programs still in use today. The program was originally called Twelve Steps for Alcoholics and is now referred to as the Twelve Step Program. The origins of the Twelve Step Program are unique. The Twelve-Step Program was the creation of a gentleman named Bill Wilson. Wilson was a stockbroker originally from New York who moved to Akron, Ohio, in 1935. Wilson was an alcoholic. After his relocation to Akron, he was extremely lonely and his drinking increased; in spite of this

Thursday, December 12, 2019

Catcher In The Rye Essay Conclusion Example For Students

Catcher In The Rye Essay Conclusion Catcher in the RyeAuthor Information :Jerome David Salinger was born in New York City in 1919. He attended and graduated from a military acedemy, then shortly attended two colleges. He has written some of the most influencial American literature in the twentieth century. Some of his short stories originally appeared in the New Yorker magazine and were later published as in the book, Nine Stories. However, Salinger has not published anything since 1963. Analysis : I have chosen to do symbolism. The symbols are clearly made evident by Holdens constant repetition of their importance. The symbols are so important and their symbolism are directly related to the major themes of the novel. Allie, Holdens young brother who died some years earlier, was a key symbol through out the story. When Holden remembers incidents from his past involving Allie, his attitude changes, like as when he writes the composition about Allies baseball glove or when Holden broke his hand after punching all of the windows after Allie died. He feels that Allie was one of the few people who were not phony in a world full of phonies. But more importantly, Allie represents the childhood that Holden strives to find through out his multi-day journey. In Holdens opinion, Allie represents the purity that Holden looks for in the world. Holden admits that he admires Allie more than he admires Jesus. Allie is Holdens role model, whom he judges the rest of the world to. When Allie dies, it creates heartache in Holdens life. Another symbol is when walking through New York City, Holden arrives at the Museum of Natural History. He remarks about the museum that he likes the glass cases that the museum officials place all of their exhibits in. He wishes he could place parts of his life in glass cases because they wont change. In the end, he decides not to go into the museum. He likes the museum because he used to go there in his childhood, a time that he remembers with happiness. Since the glass cases inside the museum dont allow anyone to change anything, it would be the one place for Holden to go if he wanted everything to be as it was during his childhood. However, he elects to remain outside because he is afraid that there is a chance that the museum might have changed. Jane Gallagher changed since his childhood and Holden thought that was unbelievable, so if Jane could change, perhaps the museum could change, as well. Holden knows that if the museum does not remain the same, it could hurt him, so he mak es a conscious decision not to enter, even if his reasons are subconscious. Catcher in the Rye was a very powerful and symbolic book written from the position of a troubled teenager. The themes are clearly illustrated through the symbols, which Holden makes sure the reader recognizes. Personal Opinion :I really liked the book, it wasnt too long and it make me think. Alot. Ive always wanted to read that book. The book confused me at some parts but it was nothing compared to Hamlet. Im sure you have all ready read this book. Words/ Pages : 530 / 24

Wednesday, December 4, 2019

Environmental Factors being faced by Qantas-Samples for Students

Question: Discuss about the external and internal environmental factors being faced by Qantas in their global operation. Answer: Introduction The current business scenario is much more competitive for the contemporary business organizations. Competition is ever increasing with the entry of more number of competitors in the market. Therefore, it becomes important for the business organizations to determine their internal and external environment in order to identify their gaps and initiate the process of strategic management accordingly (Vogel Guttel, 2013). Initiation of the strategic management helps the contemporary business organizations to have their strategies in accordance to the environmental factors. In the current competitive business scenario, initiation of the strategic management is more important. One of the major business sectors, which are witnessing huge competition, is the global airline industry. Furthermore, with the entry of the low cost airliners, competition got more intensified. Qantas airways are the leading airliner in Australia and are one of the oldest airliners in the world. It is based in Australia and operates in around the world. According to the reports, Qantas is the leading airliner in Australia with having more than majority of the market share (www.qantas.com, 2018). The objective of them is to be the leading airliner in the global market with having the most number of passenger traffic. However, in the recent time, the emergence of huge number of airliners both in budget and long haul categories put huge challenge for Qantas to maintain their market leadership status. Thus, they are in the need of having effective approaches of strategic management. This report will discuss about the internal and external environments for Qantas in the airline industry. In addition, the industry attractiveness will also be analyzed with the help of the Porters five forces. Other factors such as generic strategies of Qantas and strategic group will also be identified. Value chain and VIRO analysis will be done to determine the sources and sustainability of their competitive advantages. Ownership status of Qantas According to the reports, Qantas is having 51 percent ownership with Australian investors and the rest is having with the foreign investors. Currently, foreign investors hold 47.73 percent of shares of Qantas airways. Foreign investors include British airways and American airlines. In terms of the domestic ownership, Government of Australia sold its entire stake to Qantas. External environment of Qantas Political Qantas is having their operation worldwide. Thus, they have to adhere with different political scenarios in different countries. Having aviation agreements of Australia with major economies helps Qantas to have the access to the major portion of the international air routes (McManners, 2016). However, negative relationships with between Australia and some other countries are creating barriers in free aviation of Qantas. Risk of terrorism especially from the Middle Eastern countries is increasing and posing threat for Qantas (Saha Yap, 2014). Economical Entry of the foreign airliners in the Australian market dented the market share of Qantas. Origination of the global economic recession is also posing threat in enhancing the revenue for Qantas (Lakner Milanovic, 2016). Entry of the low cost aircrafts also putting challenge for Qantas in the shorter routes. Rapid increase in the global price of jet fuel is also reducing the profitability of Qantas (Ryerson Hansen, 2013). It is a threat for the entire airline sector. Social One of the major social advantages for the airline sector is the increase in the preference of the air transportation. Income for average Australian population is growing, which further enhancing the growth of the airline industry. Qantas being a legacy and national carrier of Australia is having positive impression in the market (David, 2013). However, still the airline services are out of reach for major portion of the population and thus, the market is limited. Technological Qantas with having their access to the huge financial resources invests huge in updating their technologies. They are having both online and offline facilities in offering their services to the customers (Guritno Siringoringo, 2013). However, the rapid advancements if technology is having negative implications. This is due to the reason that huge cost is associated with frequent change in the technology. Legal Legal regulations for the airliners are different in different countries. Thus, it is difficult for the airliners to adhere to these differences in their daily operations. Increase in the carbon tax also causing challenges in profitability of the airline industry (Meng, Siriwardana McNeill, 2013). It is also highly probable that airliners may have to face lawsuits for their customer services. Environmental Airline industry is having a huge impact on the environment due to their emissions. Thus, the rules are more stringent for the airline industries. It is important for the airliners to initiate strategies in order to curb level of emissions. Qantas started to procure fuel efficient aircrafts in order to fight the environmental issues (Merkert OFee, 2013). Determination of the industry competiveness The above sections discussed about the external business factors faced by Qantas. This helped to identify different external challenges faced by Qantas in their business operation. However, it is also important to determine the competitiveness of the industry. In order to do so, Porter five forces analysis will be used. Threat of entry Threat of entry is low in the airline industry due to the reason huge investment is required in this sector. It is difficult to achieve economies of scale at par to the established players (Gayle Wu, 2013). It is also difficult for the new entrants to comply with diverse legal formalities, which is difficult for the new entrants. It is difficult for the new entrants to compete with the legacy airliners. Threat of substitutes Threat of substitutes is moderate due to the presence of direct and indirect substitutes. Direct substitutes include the different airliners in the same industry offering similar set of services (E.Dobbs, 2014). Indirect substitutes include other mode of transportation. Customers are having low switching cost. Bargaining power of suppliers Bargaining power of the suppliers is low due to the presence of number of similar set of suppliers. Major suppliers including the aircraft manufacturers are having control only on supplying the components (Shi, Zhang Ru, 2013). Brand value of the legacy airliners such as Qantas further reduces the bargaining power of the suppliers. Bargaining power of the buyers Bargaining power of the buyers is high due to the availability of huge options. Good number of similar players in the market offering similar options to the customers. In addition, Qantas itself offers different service levels such as business class and economy class. This further increase the options for the customers Industry rivalry Competitive rivalry is high in the airline industry (Homsombat, Lei Fu, 2014). Presence of number of similar competitors in the market. Aggressive promotional activities such as loyalty programs are being initiated in order to attract more customers. Determination of the internal analysis of Qantas Strengths Brand value of Qantas is huge and favorable, which is helping them to attract more customers in the global market. Qantas is having their global presence and it helps them to cater to large of customers. Being the national carrier of Australia, Qantas is having the support of the government of Australia. It helps them in operating in the global political environment (Latemore, 2013). Having diversified range of service offerings helps in attracting different customer segments. Weaknesses Majority of their flights are Australia based. Thus, their global routes are less utility for the passengers from other countries. They are trailing behind some of the leading global airliners in terms of passenger traffic and number of routes. Various incidents such as price fixing caused negative brand value of them. This caused negative impression among the potential customers (Fournier, 2014). Low market share in the budget airline market. Opportunities Purchasing power of the customers is increasing and thus it is an opportunity for Qantas to tap the growing demand. Offering more global routes from the major cities around the world will help to attract customers from different regions. Initiation of the co-creation and strategic alliances with other brands will help enhancing the brand value (Li, Qian Qian, 2013). Threats Increase in the price of jet fuel will reduce the profitability in future. Initiation of the stringent regulations regarding the foreign investments and employee management will pose challenge for Qantas in the global market. Entry of the domestic carriers in the global market will further increase the competition. Generic strategies of Qantas The above sections have identified various internal and external factors that are being faced by Qantas in their global operation. Thus, it is the time to discuss about the generic strategies initiated by them in order to stay ahead in the competition. Porter generic strategies are of three types, cost leadership, differentiation and market focus. In the case of Qantas, they follow only the cost leadership and differentiation strategies. Market focus is not being initiated by them due to the reason that Qantas is having huge target customer segments ranging from the upper class to middle class. Cost leadership strategies Cost leadership strategies being initiated by Qantas in order to attract more customers in terms of the price and stay ahead in the competition. Qantas initiates cost leadership by offering different style of aircrafts ranging from wide body aircrafts for the long haul flights and narrow body aircraft for the shorter flights (Teeratansirikool et al., 2013). This helps in saving more fuel in the flights. Moreover, the major aircraft inventory of Qantas is consisting of latest and fuel efficient aircrafts such Airbus A-320 and Boeing 747 dream liner. In addition, Qantas is also having the worlds largest passenger aircraft Airbus A-380, which can transport 450 people at once. All these inventories help Qantas in reducing the average cost per passenger in the journey. Differentiation strategy Differentiation strategy helps Qantas in creating distinctive images in the market. In order to create distinctive image in the market, Qantas initiated different service offerings across different customer income levels (Zehir, Can Karaboga, 2015). For instance, Qantas is having Jetstar, their budget carriers to offer low cost flights along with the legacy flights of Qantas. In addition, differentiation is also being initiated by them in terms of the customer services. The approach to the providence of the service to the customers along with the added services such as receiving them in the airport is creating distinctive image in the market (Kaliapeen Hilman, 2014). They also promote frequent flyers programs for their loyal customers and provide unique services Strategic group diagram According to the positioning theory of the segmentation, targeting and positioning (STP) model, Qantas positioned their service offerings as premium airliner in the global market. They are mainly positioned to compete with the legacy airliners in the global market. On the other hand, the budget carrier of Qantas, Jetstar is positioned to compete in the lower customer segments with Air Asia. In terms of the above strategic map diagram, Qantas and Qatar airways are having same price level but Qantas is slightly ahead in terms of the service quality. This is mainly due to the reason that Qantas is more globalized compared to Qatar airways in the airline industry. On the other hand, Lufthansa is positioned as more premium compared to Qantas in terms of both price and service quality. Thus, the key competiveness of Qantas is to provide more premium service quality in the same price level of their current position. It is assumed that service quality involves providence of added services to the passengers. Price level is being assumed as average fixed price rather than the flexibility in the airfares. Value chain analysis of Qantas Primary activities Inbound logistics Inbound logistics are having less importance for Qantas due to the reason that they are less dependent on the external suppliers. Only suppliers of them are the aircraft manufacturers such as Boeing and Airbus (Koo, Tan Duval, 2013). Qantas is having effective relationship building process in order to have seamless flow of the spare parts and services. Operations Operations of Qantas are being designed in such a way that it will have maximum level of satisfaction among the customers. The operations of Qantas are being designed with the use of the latest technologies and approaches. The operations of Qantas also help in creating distinctive image in the market. Outbound logistics Outbound logistics of Qantas are mainly done through online mediums. This is due to the reason that outbound logistics of Qantas involves the providence of service to the customers such as tickets and check in facilities. All these are being done through online mediums, which enhance the customer conveniences. Marketing and sales Qantas is having extensive marketing activities including sponsoring sporting events and teams. In addition, television commercials are being promoted by them to aware the customers regarding the latest offers (Crawford Northey 2013). Initiation of the frequent flyers program also helps them to retain their existing customer base. Service Qantas is having dedicated service portal and helpline for managing the customer queries. Customer community is also being initiated in order to have two ways communication with the customers (Setia, Venkatesh Joglekar, 2013). This helps in effective solution of the customer grievances in the primary stage. Secondary activities Procurement Procurement process of Qantas is effective and efficient, which helps them to have proper aircrafts in place. Such as narrow body aircraft for short haul flight and wide body aircraft for the long haul flights. In addition, the procurement process of them helps them to minimize their cost of operation. Technology development Qantas is having latest and updated technologies in place in terms of aircrafts, passenger safety and customer service. In addition, their internal department for maintenance is also equipped with latest technologies, which ensures the passenger safety. Human resources Human resources are one of the major sources of gaining competitive advantages of them. This is due to the reason that the skill set of the employees in the workplace helps Qantas to provide effective service to the customers. Training is provided in order to enhance the skills of the employees. Employees are being kept engaged with the initiation of the various employee welfare activities. Firm infrastructure Firm infrastructure of Qantas includes the different assets of them. Currently, they are having more than 120 aircrafts for their global operations along with more than 29000 employees around the world. VIRO analysis of the sources of competitive advantages The above value chain analysis identified some of the key sources from where Qantas gain competitive advantages in their business operation. However, the competitive advantages will be effective and have long term impact only when it will be sustainable enough. Thus, VIRO analysis will be used in order to determine the sustainability of the sources of competitive advantages (Urbancova, 2013). Some of the identified sources of gaining competitive advantages for Qantas are human resources, financial resources, brand value and operations. Valuable This is due to the reason that human resources are helping Qantas to deliver effective customer service. Brand value of them is also valuable due to the reason that it helps in increasing the customer attractiveness in the market. Approach and design of the approach of the operations of Qantas helps in creating value for their customers. These valuable resources help Qantas to enter in the new markets and providing positive customer services. Imitability The skills of the human resources cannot get imitated by other competitors. It is unique for Qantas. Brand value of Qantas can also not get imitated. It is difficult for the competing organizations to match the brand value of Qantas. These will reduce the bargaining power of the suppliers and to stay ahead in the competition. Rarity Access to the financial resources by Qantas is rare in nature due to the reason that other airliners will not be able to match the same. In addition, financial resources are also rare in nature and cannot be easily accessed. This helps Qantas to investment more on developing technologies and customer services. Organizational capability Qantas is having the access to the huge financial resources, skilled employees and enhanced brand value. Thus, Qantas is having favorable organizational capability to operate effectively in the global market. Recommendations It is recommended that Qantas should enter the market where still they do not have the presence. This can be termed as market development strategy. This will help Qantas to enhance their business operations and target customer segments. In addition, having more routes in the global market will help Qantas to be a true blue global firm. It is also recommended that Qantas should increase their routes among the non-Australian cities around the world. This is due to the reason majority of the flights of Qantas are centric to Australian cities. Thus, passenger volume for them is limited. Therefore, having more routes among the non-Australian cities will increase the market share. Qantas can now source their aircrafts from the organizations such as Bombardier, ATR and Embraer. This will lower the dependency from the two major suppliers Boeing and Airbus. Thus, the bargaining power of the suppliers will further get discussed. This will also enhance the varieties of aircrafts applicable for different uses and in different routes. Conclusion Thus, it can be concluded that the external and internal environment of Qantas is much more challenging and competitive. It is also being concluded that the Qantas is having variety of sources of gaining competitive advantages, which helps them to have the edge in the market. In addition this report discussed about the generic strategies initiated by Qantas in staying ahead in the competition. Value chain analysis and VIRO framework are being used to determine the sources and sustainability of the competitive advantages. It is being noted that there are some airliners that are ahead of Qantas and some are trailing behind them. Thus, it is more important for them to maintain their competitive advantages in the global market. This report discussed a few recommendations that will help Qantas to have more favorable market position and more sustainability of their competitive advantages. References Crawford, H., Northey, G. A. (2013). The role of the internet in international competitive strategy: the case of Qantas. International Marketing: An Asia-Pacific Perspective, 658-663. David Mc A, B. (2013). Service quality and customer satisfaction in the airline industry: A comparison between legacy airlines and low-cost airlines.American Journal of Tourism Research,2(1), 67-77. Dobbs, M. (2014). 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